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Raw Scenarios. Reflections on Human Overconsumption

Publish date

This year the event/exhibition presenting the projects created in the Final Synthesis Communication Design Studio C1 of the Degree Course in Communication Design, School of Design, Politecnico di Milano (a.y. 2023–2024, prof. Francesco E. Guida, Pietro Buffa di Castelalto, Alessandro Masserdotti and Giacomo Scandolara), is held on 22 June 2024 at dotdotdot (via Tertulliano 68, Milan, from 11 am to 7 pm).

11 communication design projects, 11 communicative machines, 11 interactive experiences.

Raw Scenarios proposes 11 scenarios to involve us all in reflecting on the possible futures of food production and overconsumption.

Each of the projects started from the consideration, apparently obvious today, that our eating habits, whatever they may be, often and increasingly impact the ecosystem. They also cause exceedingly high social costs at all latitudes and suffering to human and non-human beings.

Foods such as tuna, coffee, salmon, soy, sugar, tomato, avocado, corn, rice, potatoes, and shrimp are the protagonists of possible narratives, with the intention of provoking and triggering reflections on our economic, social and food superstructures.

The projects are the results of an experimental educational path based on the risk of trying new solutions and techniques and verifying them on a real scale. Design speculations that are not meant to give answers and certainties: they aim to imagine new questions and reflect on contemporary and future times.

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Politecnico di Milano
Scuola del Design
Corso di Laurea in Design della Comunicazione
Laboratorio di Sintesi Finale C1
A.A. 2023-2024

Patrocinio AIAP, Associazione italiana design della comunicazione visiva

DOCENTI
Francesco E. Guida
Pietro Buffa di Castelalto
Alessandro Masserdotti
Giacomo Scandolara

ASSISTENTI ALLA DIDATTICA
Marcello J. Biffi
Pietro Forino
Adele Mazzali
Claudia Tranti